‘Young blood’ is a campaign situated in and around university campus to encourage students to donate blood. It takes a tongue in cheek approach to make the subject less medical and more fun.
The campaign would start with a series of posters around the university campus that are designed to grab attention without much additional information.
Moving onto public transport, the campaign starts to become more informative, giving locations of donation centres, which happen to be on the bus route.
A series of beer mats to start conversations in the pub, with extra mythbusters based on the most common misconceptions and information on the back